This tiny detail kills businesses

June 10, 2025

Ever heard of the butterfly effect?…

One tiny wing flap can supposedly create a hurricane on the other side of the world. Well, the same thing happens with your business info online.

Picture this: Your company name shows up as "Quality HVAC LLC" on Google, "Quality HVAC Services" on Yelp, and "Quality HVAC Services LLC" on Facebook. Seems harmless, right? Wrong.

Google gets confused faster than a tourist without GPS. It can't figure out if these are three different businesses or one company that can't make up its mind. So what does Google do? It throws a digital tantrum and basically hides your business from people searching "HVAC near me."

This is called NAP consistency (Name, Address, Phone Number), and it's like the secret handshake of the internet. Get it wrong, and you're locked out of the cool kids club. Get it right, and Google starts treating you like the local HVAC hero you actually are.

The crazy part? Most contractors never even know this is happening. They wonder why their phones aren't ringing while their competitor down the street is booked solid.

Want to stop losing customers to tiny typos and mixed-up business names? We audit and fix your NAP data across the entire web, plus handle all your Google Business Profile optimization.

Ready to get found online?…

Book a call with one of our experts here:

Joshua Crouch, Founder

Relentless Digital