The "FuTuRe" of Marketing

August 06, 2025

One thing we're really trying to focus on with our clients right now is the fundamentals of home service marketing….

Right now, everyone's talking about artificial intelligence. Everyone's talking about really advanced strategies for building your website and for speaking to AI search engines instead of humans, as if that's how the “future” of search is going to go.

But a couple of things are true:

Number one, we don't actually know what the "future" is going to be. It's the "future!" It's unknown. It hasn't happened yet. No one can know for sure.

There are plenty of gurus out there who will "guarantee" that something is going to happen or be a certain way, but nobody really knows.

Even with Google and all the other platforms where customers can find you right now, no one actually knows the specifics of how to succeed on those platforms today. They're a black box. If Google revealed all of their secrets for how they rank order businesses, there wouldn't be any competition. None of this would be an issue.

The fact that there are some unknown elements to how to rank higher and that it’s a little bit of mystery is important to Google and to these other platforms. They won’t let you know everything.

So that's the first thing: take everything you hear with a grain of salt when people project their ideas of what the "future" is going to be onto you.

That said, there are always some key fundamentals with marketing. No matter the channel, no matter the time period or the technology, those fundamentals are:

  1. Focus on problems. Customers pay to solve problems. Are you positioning yourself as somebody who solves problems? Lots of companies will talk about what they do in technical terms, but they'll never talk about the problem that it solves for the customer.

  2. Community building. Are you an active part of your community? Are you easy to talk to? Are you easy to root for? Make no mistake, when people are looking at their local businesses, they want to find someone they can root for.

  3. Make it easy to buy from you. If you combine a focus on problem solving in your messaging with being easy to root for, with being easy to buy from, you have a very solid foundation to build your marketing success on, no matter what happens to technology and platforms.

This is such a key point. The fundamentals will never go away. Customers are always going to want to solve problems. They're going to want to pay someone who they like to solve those problems, and they want to pay someone who is easy to work with.

So while it's tempting to get caught up in all of the hype and hoopla on the internet about technology and change in the "future," don't forget to focus on the fundamentals. They will never fail you.

If you need a marketing partner that focuses on the fundamentals and doesn't get distracted by flash and tactics, book a call with our team here:

Joshua Crouch, Founder

Relentless Digital