Read this if you hosted a 4th of July party

If you hosted a 4th of July party last night, I want you to think about something:

Why was it so easy to get so many people to your party last night?…

You’re extremely charming?

You sent out beautiful invitations?

You promised extravagant fireworks?

Maybe all those things are true…

But the main reason? Because it was the 4th of July. Because people are actively searching for a party to go to that day.

The best way to attract a lot of people to visit you/work for you/buy from you is to place yourself directly in front of them when they are actively searching.

Companies looking to hire great talent should put themselves where high quality people are actively searching for jobs.

Contractors looking to sell to new customers should put themselves where those customers are actively searching for help with their HVAC.

That’s how you play the game on easy mode. And if you want…

Josh Crouch, Relentless Digital