Local SEO is like assembling Ikea furniture

For most people, local SEO feels like trying to assemble IKEA furniture with half the screws missing and instructions written in ancient hieroglyphics.

Everyone's scratching their heads wondering where to start. You've got contractors throwing around buzzwords like "backlinks" and "citations" without knowing what they actually do.

Meanwhile, your competition is quietly climbing Google rankings while you're still figuring out if your Google My Business profile even exists.

Here's the thing about local SEO - it's not rocket science, but it sure acts like it sometimes. The real problem isn't that it's complicated. The problem is most people try to do everything at once and end up doing nothing well.

Think of local SEO like building a house. You wouldn't start with the roof, right? You need a solid foundation first. For contractors, that foundation has four main pillars.

First up is your Google My Business profile. This little goldmine needs accurate info, plenty of photos, and regular updates. It's like your digital storefront window.

Next comes on-page SEO. Local keywords, fast loading times, and mobile-friendly design. Basic stuff that packs a punch.

Then there's reviews and reputation management. Happy customers leave good reviews, and good reviews bring more customers. Simple math.

Finally, local citations and backlinks. Getting listed on trusted directories and earning links from local businesses builds your authority.

Master these basics and you'll own your local market while competitors are still lost in the instruction manual.

At Relentless Digital, we handle all four pillars for HVAC, plumbing, and electrical contractors. No ads, no gimmicks - just organic growth that you actually own.

Joshua Crouch, Founder

Relentless Digital