Google just dropped a huge bombshell

Ever had that moment when your favorite coffee shop suddenly changes locations?

You show up one morning, ready for your usual brew. But surprise... they moved down the street.

That's exactly what Google just did with their Local Service Ads reviews.

They've packed up all those precious reviews and moved them to your Google Business Profile.

No warning. No heads up. Just a classic Google move.

And here's the kicker - if you don't have a verified profile by January 22, 2025, your ads go POOF! 💨

Like that time I forgot to pay my electric bill… Except this time, you actually get a heads up.

Now, you might think you have a couple months before you need to verify your account, but you and I both know how life and business works…

One minute you're planning for spring maintenance calls. The next, you're knee-deep in holiday emergency repairs. Eventually, you realize you totally forgot about this update! DON’T PROCRASTINATE! 

The good news? This change actually makes things simpler for you long-term.

No more juggling multiple review links. No more confused customers.

Everything lives in one spot now - your Google Business Profile.

Think of it like having all your tools in one toolbox instead of scattered around your truck.

So here’s what you need to do according to Blue Collar CEO host Ryan Redding:

𝗖𝗵𝗲𝗰𝗸 𝗬𝗼𝘂𝗿 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱: Google’s LSA dashboard shows which accounts need action. Complete the verification steps for any unverified profiles.

𝗚𝗲𝘁 𝗬𝗼𝘂𝗿 𝗟𝗶𝗻𝗸 𝗥𝗲𝗮𝗱𝘆: Use your GBP review link to collect reviews from now on. You can find it right in your LSA dashboard for easy access.

Speaking of making things simpler...

We're already helping our HVAC, plumbing, and electrical clients get ahead of this change.

If you'd rather focus on running your business than dealing with Google's constant changes, let's chat.

We'll make sure your Google Business Profile is not just verified, but fully optimized for maximum impact.

Start getting more predictable results with Relentless Digital today »

Talk soon,

Josh Crouch