THE 👏 FORTUNE 👏 IS 👏 IN 👏 THE 👏 FOLLOW-UP!

Author

Josh Crouch
September 05, 2024

What I’m about to point out may genuinely be the biggest mistake I see Service Businesses everywhere making…

(The signs of this mistake become especially obvious in the shoulder seasons when call volumes drop)

I’m talking about when I visit with a Contractor who has an enormous CRM (5,000… 10,000… 20,000+ contact records) but they’re not following up with all those leads.

It pains me to see thousands of leads just sitting there who you could be offering:

  • Repair services

  • New install estimates

  • Memberships

  • IAQ products

  • Energy efficiency inspections

  • Comfort & efficiency upgrades

And many more products & services too!

Sometimes we act like the customer has to buy everything on their first visit or we’ll never see or hear from them again.

This is not true…

If you stay in touch with your customers using a consistent combination of text, email, social media, and phone call follow-ups, you can dramatically increase your customer lifetime value.

Stop overemphasizing one-time average ticket value and start focusing on lifetime value!

A strategic follow-up system can change everything for you.

If you’d like a team of technical and marketing experts to help you build a system like this, book a call with our organic marketing & follow-up experts here:

Josh Crouch

Relentless Digital