Bots run the internet now apparently

June 04, 2025

The marketing gurus are at it again.

They're running around declaring that we need to stop marketing to humans. Instead, we should bow down to our new robot overlords - the AI bots that supposedly control everything we see online.

Their brilliant strategy?…

Forget about connecting with real people. Just write content that makes the bots happy, and success will magically follow.

This makes about as much sense as trying to fix a broken furnace with a butter knife.

Here's what these experts are missing. Those AI bots they're so worried about? They learned everything from studying human behavior. Every algorithm, every search result, every recommendation - it all comes back to what real people actually want and need.

When someone's furnace breaks down at 2 AM in January, they're not thinking about pleasing some fancy algorithm. They're frantically searching for a contractor who can help them before their pipes freeze. They want clear information, honest reviews, and proof that you know what you're doing.

The contractors who understand this simple truth are the ones thriving online. They focus on creating genuine connections with their community. They share helpful tips, showcase their work, and make it easy for customers to find and trust them.

Meanwhile, their competitors are chasing the latest AI optimization tricks, wondering why their phone isn't ringing.

The real secret to dominating online isn't complicated. Build a website that speaks directly to your customers' problems. Show up consistently in local searches when people need you most. Make your Google Business Profile so compelling that choosing you becomes obvious.

That's exactly what we help HVAC, plumbing, and electrical contractors accomplish at Relentless Digital. No fancy bot-pleasing gimmicks. Just proven strategies that connect you with the customers who need your services most.

Need help getting more customers online? Book time with an expert here:

Joshua Crouch, Founder

Relentless Digital