10 digital marketing tips for Contractors

If you’re NOT dominating your market, I’d bet that the guys who ARE dominating are doing these 10 things:

1. Lead-flow isn’t your main problem… follow-up is. More follow-up = more bookings. Plain and simple.

2. The biggest Contractors treat their Google Business Profile like their second website. It’s more than just reviews, it’s content.

3. AI-generated blogs and content are everywhere. If you want your content to stand out and drive leads, make it more of a “behind-the-scenes” look at your company’s work.

4. Customers are price-shopping even if they’ve already booked with you. That’s why the messages you send them before the Technician arrive are so important. Set expectations… build excitement!

5. If you don’t answer the phone, or you make the customer wait more than 5 minutes… they’re gone.

6. Most Contractors are leaving money on the table with their CRM. The more you tag customers with details about their jobs - like their location, job types, and personal info - the more personalized your follow-up can be.

7. Ringless voicemail is a game-changer. A message from the Owner landing quietly in the customer’s phone? Game-changer.

8. Reactivate your past customer lists.

9. The best contractors plan for the slow season. Automation can pre-sell tune-ups, membership renewals, or even off-season specials automatically.

10. Your brand has never been more important. Invest in it.

These tips are simple…

But that doesn’t mean they are easy. If you want help implementing these tips in your business, reply with the word “IMPLEMENT” and my team and I will send you some details.

Talk soon,

Joshua Crouch

Relentless Digital